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Social Networks – the McKinsey View

The McKinsey Quarterly has an interesting article on social media, “Unlocking the Elusive Potential of Social Networks”.

‘To realise the marketing potential of virtual activities, you have to make them truly useful for consumers’ it advises. You can read more about how athttp://www.mckinseyquarterly.com/newsletters/topten/2010_Q4.htm

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