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Can the Consulting firms “do” creative ?

The big guns in management consulting have been busy buying creative businesses – at the end of last year Accenture bought advertising agency Karmarama.  Who? – You might not know the name , but you’ll know their work – Honda, Unilever, and Costa Coffee are among its clients. This was Accenture’s  sixth acquisition in 2016 of similar businesses. Not to be left behind, IBM bought five creative companies and Deloitte three , according to Clarity a corporate advisory firm, while KPMG, EY and PwC have also made some acquisitions in the Mad Men territory.

So what’s behind this flurry of activity? The answer may lie in the explosion of digital strategy and transformation consulting opportunities with clients  – whether you’re selling shoes or mortgages, a strong digital presence is key. While technology is leading the way, digital requires innovative and engaging content and communications to attract and retain customers …which is the perfect ground for the advertising and marketing agencies.  Throw in the consulting firms’ capabilities in data analytics to actually measure the outcomes of digital advertising and it looks to be a winner all round.

But what about the people?  While there may be clear business synergies for these acquisitions – will the people “fit”? Perhaps that’s one of the reasons Accenture has set up its digital advertising and marketing division, Accenture Interactive as a separate home for the new creative businesses. Whatever the reasons, there are sure to be many more acquisitions by Accenture and its competitors as the digital space expands further – giving rich pickings to any smaller, independent advertising and marketing agencies looking to sell.

 

Creative


Is flexible working biased against non- parents?

An interesting article on the BBC website today – “Is flexible working biased against non- parents? “.

I suspect many people’s initial reaction to this question is “Yes”. However, perhaps what’s more important is if this is true, what can be done to change it?

There are many reasons why a genuinely flexible working policy makes sense – not just for working parents. Everyone has priorities in life, whether it be children, parents, hobbies and interests, or pets. Flexible working can be a powerful recruitment and retention tool, for all generations in the workplace, (with children or not.)

It’s good for motivation, productivity and mental health and has economic benefits too – Sir Gary Cooper in his report for the government concluded that the benefit to the UK economy associated with offering the right to request flexible working to parents with children is around £165m, and when opened to non-parents of working age the figure rises to £250m. It all makes sense, it just needs to happen!!

Catriona Cookson

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The Best Jobs in the UK?

Glassdoor have released their annual ranking of the 25 best jobs in the UK market determined by number of job openings, salary, and overall job satisfaction.

Of course lists like these are never going to be 100% accurate or completely reflective of today’s world, but the report does point to some interesting (and perhaps entirely predictable) trends; traditional back office functions (HR, Tax, Audit, Payroll, Finance), IT/technology  (developers and architects) and efficiency-centric roles (Supply Chain, Operations, Project Engineers, Maintenance) make up nearly 70% of the list. In this Brexit-dominated economy it seems that the efficient day-to-day running of an organisation – and those ‘nuts and bolts’ functions which allow that to happen – are the biggest priorities and growth areas.

So far, so internal – but compared to previous years, it is external consumer facing roles which represent the fastest growing portion. The inclusion of Marketing, Brand, Product, Commercial and Communications Manager roles suggests an ever-growing importance attached to how a company is perceived and what can be done to project their image and products more favourably.

‘Data Scientist’ is the stand-out inclusion here and is in indication that the collection, analysis and dissection of consumer data, competitor knowledge and market intelligence is being used in ever more sophisticated ways.  The rise and rise of ‘Big Data’ is hardly a well-kept secret – but expect more roles directly in this space to make ever-larger impacts on these lists going forward.

Tariq Siraj

UK

 


Executive Pay hits the headlines again……

It’s the second week of January and no surprises that Executive Pay is in the news yet again with Jeremy Corbyn’s recent comments about capping of salaries and pay ratios. Ian King, Sky News Business Presenter takes a very practical look at the impracticalities of this.

 

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VAT in the GCC

Deloitte have published their second White Paper on VAT in the GCC region in the run up to implementation.

Deloitte’s whitepaper series addresses the impacts of VAT introduction on specific industry types and includes an analysis of the likely future state in the Gulf following this change; BLT have contributed some research to Volume 2, so to find out more please click here.

 

middle-east


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