Business has changed. Every marketplace is now more competitive than ever before. To win new business you need to be different and say something that stands out. If you don’t then you make yourself like everyone else and the client can only choose through price or personal preference, neither of which are good scalable sales processes.

Cliff Findlay, author of the book ‘Why You’, founder of Tribe160 (a peer to peer network) and MD of Latitude Solutions (a B2B specific marketing company),  gave us a no-holds-barred session on how we should start to think about our businesses-  and even ourselves –  as a brand,  and create our own niche.